I am a systems-driven UX and Product leader with a background in engineering, design, and AI-enabled data platforms. With 7+ years of experience across SaaS, sports analytics, immersive technologies, and ESG software, I specialise in transforming complex datasets into intuitive, decision-grade user experiences. My work spans AI-integrated reporting, product-led growth strategy, analytics instrumentation, and cross-functional product ownership.
With a PhD in Design focused on wearable sensor technologies, I developed deep expertise in translating raw data signals into meaningful insights for end users. I Lead design for SIERA SaaS platform, I shape product strategy across Net Zero and Renewables modules, aligning UX, data architecture, and business KPIs to drive measurable engagement, retention, and adoption.